Retail Management Trainer Program

Retail Management Trainer Program – Detailed Syllabus

Week 1- Introduction to Retail

• Types of Retail (Organized & Unorganized)
• Retail Ecosystem in India
• Key Retail Players
• Retail Career Opportunities

Practical / Activity

• Store Visit Report
• Retail Market Mapping Exercise

Week 2 - Sales Techniques

Topics Covered

• Selling Process
• AIDA Sales Model
• Up-Selling & Cross-Selling
• Product Knowledge
• Objection Handling

Practical / Activity

• Product Selling Role-Play
• Objection Handling Practice

Week 3- Customer Handling

• Customer Service Standards
• Complaint Handling
• Customer Retention
• CRM Basics
• Body Language in Retail

Practical / Activity

• Angry Customer Role-Play
• Customer Feedback Form Design

Week 4- Store Management

• Store Layout
• Visual Merchandising
• Inventory Basics
• Billing Systems
• Opening & Closing Procedures

Practical / Activity

• Planogram Design
• POS Billing Simulator Practice

Week 5–8 - Retail Operations & Tools

Topics Covered

• Stock Management
• Shrinkage Control
• ERP Basics
• Sales Reporting
• Team Management
• Retail Documentation

Practical / Activity

• Stock Entry Exercise
• Daily Sales Report Generation

Week 9–10-  Training Delivery for Retail

• Designing Retail Training Sessions
• Product Training Methods
• Grooming Standards
• On-Floor Training Techniques

Practical / Activity

• Conduct 20-Minute Product Knowledge Session

Week 11–12 - Revision, Assessment & Certification

• Full Syllabus Review
• Written Examination
• Practical Store Scenario Assessment
• Trainer Evaluation

Practical / Activity

• Written Test
• Retail Role-Play Assessment